Gap Inc. & Intermix: Possible Partnership?
You should all be familiar with Gap Inc., which includes GAP, Old Navy, Banana Republic, Piperlime,and Athleta. But if you’re like me, you probably haven’t heard much about Intermix. According to Zee Report, “Intermix specializes in contemporary apparel and accessories that are both feminine and luxurious, and showcases them in its stores by look and lifestyle rather than by brand or category.” We’ll call this approach Lifestyle Merchandising. It was founded my brothers Keledjian and Haro in 1993, and boasts popular luxury lables while supporting up-and-coming brands. To read more from Zee, visit
But what could this mean exactly? Intermix’s merchandising plan is so different from Gap Inc., not to mention its price line exceeds even Piperlime. How could they possibley fit?
In my personal opinion, they both have something important to gain. Intermix gains the finances to expand, and Gap gets a chance to really get into that luxury market while also getting a fresh perspective on how to better reach customers. Let’s just hope Gap leaves Intermix’s inner workings relatively unmolested.
Feel free to comment with your own opinions below!