Company you need to know: LaureLuxe Metal Couture.
Designer: Laurel Mae DeWitt
Photographer: Lindsay Adler
Stylist: Lisa Smith Craig of 4 Season Style Management
MUA: Elizabette Quezada
Launched in 2010, LaureLuxe has been described as “edgy” and “unique.” Those terms are absolute understatements. LaureLuxe’s custom metal pieces flow like fabric whether wrapped or draped to accent every curve. Each piece is meticulously handcrafted, customized to fit to perfection, and created from recycled aluminum geometric shaped plating—combining fashion and eco-friendliness in ways never before seen. From full dresses and ornate head and shoulder pieces; to earrings, necklaces and leg decor; to ties, suspenders, and The Company Man Chest plate—Ms. DeWitt’s work stretches beyond chimera, reveling in an incomparable versatility and total originality. The LaureLuxe earrings are inspired by the urban art scene and named after different streets in Brooklyn, NY—paying homage to the borough that showed her the way. There truly is no rival in the marketplace. In a phrase, LaureLuxe is a “one of one.”- Visit http://www.laureluxe.com/about/ to read more!
To find out more about this company visit their site at: www.laureluxe.com
Q: What inspired your business? And when was the moment you decided to act on it?
I have a Bachelors in Fine Arts/Fashion Design from Pratt Art Institute. My training there was in traditional apparel so I had to teach myself “Metal Couture” because I didn’t want to change my major from apparel to accessories. The concept started in school. I worked in corporate fashion for a few years after college and decided that I wanted to use my design talents for my own brand rather than other companies.
Q: What is your specialty?
Making any garment or accessory in metal.
I hope to be a world renowned brand in reputation and product. I aspire to always put out fresh and innovative pieces.
Q: What has been one major road block and what have you done to move past it?
Honestly, I feel like I hit roadblocks every day. As a designer / artist, I feel the need to always do better in every way. To me, that is the key to progression.
Q: What do you want people to know about your brand?
I want people to be inspired and impressed. I strive to be new…. and I want my consumer to know that they are seeing a new piece of art with every collection. I also want them to purchase it (lol).
Q: How has being a success changed your life?
It depends on how one would desribe success… I don’t feel like I am fully there yet. However, it is super cool to see my creations in the pages of magazines, on celebrities, and to have such a great fan base