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Fashion Forbes.

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BCBG Max Azria Being Sold?

March 8, 2013 , , , , , , , , , , , , , ,

bcbg-resort4BCBG Max Azira, founded in 1989 by Max Azria along with the later founding of Herve Leger, could possibly be for sale? Why would a company that had some of it’s best numbers this passing 2012 year and just presented at New York Fashion Week 2013, be up for sale? No particular reasoning has been disclosed; however according to WWD the company could sell for $1 Billion dollars although the company has an outstanding debt with Guggenheim Partners for $230 Million. The debt is making possible investors hesitate to move forward with any sort of deal; although BCBG Max Azria is on fire and one of the leaders in trend setting and showing no signs of slowing down. Whomever buys the company inherits the debt, but; when you have a great product like BCBG, investors are still interested! Fashion brands are doing extremely well in spite of the economic troubles; break out fashion brands like Michael Kors are making people aware of the growth opportunities fashion brands have, and investors are on the search for the next break out brand; however, instead of being privately owned, taking a company public. It is said that BCBG is either going to be sold to a private equity investor or a large strategic buyer. Although the worst of our economic times are behind us, sources believe that the company will most likely be sold to a wealthy European Luxury conglomerate, because America just doesn’t have any investors they believe will meet expectation.

By: Akika Parker

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